Fitspire, a family health nutrition and protein supplements brand, has raised $1 million in a bridge round for Series A preparation at a valuation of 100+ crores. The funding was led by McDonald’s India (North and East) Promoter Anant Agarwal, MM Agrawal Group (MMG), along with angel investors from AKG financials.
The Delhi-based start-up will use the fresh funds to further strengthen its ecosystem and accelerate market expansion, build the brand, and create new revenue streams.
Earlier this year, Fitspire, owned by Starcap Wellness, had raised funds from investors like Jaipuria family office Ruchirans- Anuraag, Sohil-Ashish Chand – LC Nueva Capital, Dheeraj Jain – Redcliffe Group Amit Singhal – Fluid Ventures and Ivor Braganza – Next 5 Ventures Oman, and by international singer Sukhbir Singh.
“Our goal is to make healthy eating convenient, accessible, and enjoyable for everyone. This investment will serve as a catalyst for Fitspire’s next phase of growth. We plan to strategically allocate these funds to drive expansion across new product lines, accelerate our quick commerce capabilities, strengthen our offline business initiatives, and explore international business opportunities. Our sales have already seen significant growth of over 150% this year, driven by increased consumer demand,” said Vipen Jain, Founder & CEO Fitspire.
“As a society, it is imperative that we promote healthy eating habits, and Fitspire is at the forefront of this movement. Our collaborations with leading vending machine companies like Vendiman and Grubox have established our presence in Indian airports, corporates, and public spaces. Additionally, our partnerships with Supply Port, Buyceps, Coco Mart, and Bon Voyage have further expanded our footprint across prominent locations nationwide. This investment will be instrumental in further enhancing our presence across these channels, while also exploring new avenues for growth,” Jain added.
“MMG Group is thrilled to strengthen our partnership with Fitspire and explore further strategic discussions. We have been collaborating with Vipen, Nidhi, Hinah, and their team for over six months now, and we are very impressed with their product innovation, marketing expertise, and overall execution quality. We look forward to the exciting journey ahead,” said Anant Agarwal, promoter of McDonalds India and MM Agrawal Group (MMG).
Founded in 2020 by Vipen Jain, Nidhi Jain and Hinah Sawhney, Fitspire addresses contemporary lifestyle concerns and offers healthy nutrition supplements. The company has quickly become a prominent player in the protein health sector, specialising in vegan and vegetarian products. Fitspire caters to various segments, including sports nutrition, Vitals, healthy snacking and personal wellness.
Fitspire’s sales grew by over 100% in 2024. As part of its ambitious expansion plans, Fitspire is launching a new range of innovative products, including protein shakes, protein cookies, protein chips, protein spreads, and protein-enriched bakery products.
