FitFeast, a taste-first protein brand, has raised ₹5.5 crore in a seed funding round led by Inflection Point Ventures (IPV).
The round also saw participation from Raghav Singhal (Founder at Swasthum Wellness), Santosh Govindaraju (Sustainability Executive, Investor and Board Member), Abhishek Chopra and Aabhas Khanna from HSBC.
The funds raised will be used to scale its online business via D2C, marketplace and quick commerce channels, build a strong marketing engine, expand the leadership team, launch innovative protein products tailored for Indian taste buds, and strengthen distribution in metro and tier-1 cities.
Founded in 2021 by Aditya Poddar, FitFeast is a taste-first protein brand that offers protein-rich food from protein chips to white chocolate peanut butter. FitFeast also offers chocolate smoothies, Malai Kulfi protein shakes, nut butters, peri Peri chips and dessert-inspired bars.
Former cricketer Shane Watson and Indian all-rounder Axar Patel have joined FitFeast as investors and brand ambassadors.
The brand was also featured on Shark Tank Season 4. FitFeast claims to have already sold over 10 million grams of protein.
FitFeast has crossed over ₹50 lakhs in monthly revenue, PAN-India fulfillment through its own website, Q-commerce and marketplaces. The brand claims to have clocked a 5x month-on-month growth in the last four months.
Aditya Poddar, Founder & CEO said, “At FitFeast, we’re on a mission to prove that protein-rich food doesn’t have to taste boring. It can be bold, fun, and downright irresistible. IPV believed in that vision from day one, not just with capital, but with conviction. This round isn’t just about scaling a brand, it’s about rewriting the rules of how India consumes protein, one delicious bite at a time.”
Vinay Bansal, Founder, Inflection Point Ventures said, “India is experiencing a growing awareness around the importance of protein in daily nutrition, driven by rising health consciousness and lifestyle changes. With protein playing a crucial role in muscle growth, metabolism, and overall wellness, the demand for convenient, high-quality protein-rich foods is accelerating. FitFeast offers all of this and more, having established themselves on Shark Tank India they are now backed by legendary cricketer Shane Watson. This shows the trust and commitment of the brand towards their products poised for significant growth and ready to redefine the health and fitness landscape.”
Shane Watson said, “The first time I tried FitFeast Protein Chips and Malai Kulfi Protein Shake, I was genuinely hooked by the quality and taste. After a few months as a regular user, I knew I wanted to be part of this journey. This is a long-term play for me as we build FitFeast together.”
