Fever FM has announced the elevation of Rohini Ramnathan to Chief Content Officer – Fever Network (Fever, Nasha & Punjabi Fever) and Creative Director – JustTooFilmy.
Alongside her elevation, the network has promoted Hrishikesh Kannan (Hrishi K) to Chief Solutions Officer – Fever Network, while he continues as National Brand Head – Radio One International.
A celebrated radio personality and content strategist, Ramnathan will now lead the network’s multi-platform content strategy, drive digital and YouTube-led scale, and strengthen video and experiential storytelling initiatives.
One of India’s most awarded radio hosts with three decades in broadcasting, Kannan has been instrumental in branded content innovation, IP monetisation, and client integration. In his expanded role, he will spearhead integrated experiential solutions and deepen the network’s brand partnerships.
These changes follow the resignation of Sharat Bhattatiripad, National Brand Head – Fever, who will be stepping down to pursue opportunities outside the organisation. Fever FM acknowledges its significant contributions to the brand’s creative direction and growth.
Ramesh Menon, CEO – Radio & Entertainment, said, “As the content and audio landscape rapidly evolves, we are investing in leaders who can shape its future. Rohini and Hrishi bring exceptional creative and strategic depth, and their expanded roles will help us unlock new digital formats, strengthen our YouTube and video focus, and deliver integrated solutions for our partners. This marks a strong leap forward for Fever Network.”
Hrishikesh Kannan, popularly known as Hrishi K, said, “Having worked in the radio business for 3 decades now, I can say with confidence that radio as we know it has undergone a tectonic shift! The Fever Network was the earliest to realise that we had to become a 360-degree content creation hub.
He adds, “Working as an on-air talent first and then moving to the National Brand Head role for the RadioOne Network and then easing into my responsibilities as Branded Solutions and IPs Head for the West & South regions for the Fever Network were all stepping stones to becoming Chief Solutions Officer of our Radio Business. We still have many mountains to conquer, but I’m just happy to be able to lead this spirited and sharp team of individuals trying to scale up our business whilst keeping our partner brands happy all the way.”
Rohini Ramnathan said, “From being the first voice on Fever FM in 2006 when it launched to now being offered this position is quite the crazy professional arc. It’s been such a privilege to work at HT Media, particularly with radio, because nowhere within this industry have I seen such dynamism, the willingness to experiment, and the will to be better. I thank Fever FM for having me on this journey and for inviting me to shape the next era in radio. Indian radio is at a very exciting moment, and where we go with it will truly be a test for the best minds hereon.”
