FCB Kinnect, a creative-led Integrated agency announced the appointment of Abhinav Tripathi as National Creative Director.
Before joining FCB Kinnect, Abhinav was the Creative Head of Digital & Content Studio at McCann Worldgroup. His ability to merge technology with storytelling has led to breakthrough campaigns for brands like MasterCard, Nescafé Gold, Coca-Cola, PhonePe, Asian Paints, and many more.
His portfolio boasts several industry-defining works, like the XR-enabled Mohey Print Ad, the data-driven Nescafé Gold film, MasterCard’s #HarFanHaiPriceless IPL campaign, and American Tourister’s #SwagPack. Abhinav’s trophy cabinet is as decorated as his résumé, with accolades from Cannes Lions, OneShow, D&AD, London International, New York Fest, and Spikes Asia.
“FCB Kinnect is a young, driven, future-facing agency. In all my conversations with Rohan, Chandni, and Neville, I really vibed with their intent. It felt like a place that valued culture as much as it did the work. So I’m really excited to start building the future with everyone here,” said Abhinav Tripathi.
Neville Shah, CCO, FCB Kinnect said, “I’m so excited to have Abhinav come on board. In the direction we are heading, we couldn’t find a better person. He brings with him experience, intent, desire and vision. Can’t wait to get started.”
“Abhinav is more than just a decorated creative – he’s a storyteller at heart, a problem-solver by instinct, and a leader who knows how to balance bold ideas with empathy. His vision aligns perfectly with FCB Kinnect’s future-forward approach. We’re excited to have him on board as we continue to push creative boundaries and redefine what’s possible,” said Rohan Mehta, CEO, FCB Kinnect.