Fashor, a women’s ethnic and fusion-wear brand, announced Bollywood star Sara Ali Khan as the official face of the brand.
As part of the association, Sara Ali Khan will continue to represent Fashor in upcoming campaigns that highlight the beauty of Indian traditions while infusing them with modern-day sensibilities.
Sara’s association with Fashor begins with the launch of their latest campaign, ‘Dil Se Indian’, which beautifully celebrates the rich cultural diversity and colorful traditions of India.
The ‘Dil Se Indian’ campaign will be featured across Fashor’s digital platforms and leading online marketplaces, including Myntra, Nykaa Fashion, and Ajio, as well as Fashor’s website and mobile app.
The brand is also set to expand its presence offline with plans to open over 100 exclusive brand outlets (EBOs) across India in the coming years. Recently, Fashor has raised $5 million from Blume Ventures for omnichannel expansion, brand building and strengthening its supply chain.
Speaking about her new role as Fashor’s brand ambassador, Sara Ali Khan said, “FASHOR’s stylish and high-quality ethnic wear has always resonated with me. I love how they blend modern silhouettes and prints with traditional Indian craftsmanship to create looks that are perfect for any occasion. I’m excited to represent a brand that empowers women to express their ethnicity in new and creative ways.”
Vikram Kankaria, Co-Founder and CEO of Fashor, shared his excitement about the brand’s collaboration with Sara Ali Khan, stating, “Sara Ali Khan is the perfect representation of everything Fashor stands for—authenticity, individuality, and cultural pride. Her vibrant personality, deep connection to Indian traditions, and effortless style resonate with the modern Indian woman. With ‘Dil Se Indian,’ we are celebrating the pride and beauty of being Indian, not just through fashion but in the way we live our everyday lives. Having Sara as the face of Fashor amplifies our message and helps us connect with women who cherish their heritage while embracing modernity. We look forward to creating more campaigns that reflect this blend of tradition and contemporary style.
