Famyo, a kids’ lifestyle brand that transforms everyday essentials into cool collectibles, has raised ₹4 crore in a seed funding round led by IAN Angel Fund, with participation from Shivali Vij, Deepank Kumar, Pratik Mathurkar and Uday Sodhi as lead investors. The round also saw participation from Chennai Angels and Stoffer Norden.
The fresh funds raised will be used to develop new proprietary IP and character design, build performance and influencer-led marketing engines, and hire key management talent across creative, growth, product design, and supply chains.
Founded in 2023 by Karishma Seetharaman and Ritvik Raj, Famyo is a Bengaluru-based kids’ lifestyle brand that turns everyday essentials into cool collectibles led by kids’ favourite characters.
It operates more like a toy or fashion label, where collectibility and emotional resonance drive repeat purchases. From character creation and seasonal drops to character-led storytelling, the company oversees every step, reimagining everyday kid essentials like blankets, towels, pouches, and school gear into premium, design-first collectibles rooted in characters and themes that resonate with Indian children.
Famyo claims to have crossed an ARR of over ₹12 crores, is growing at 40% quarter-on-quarter and demonstrating strong emotional resonance with both kids and parents.
Over the next 12 to 24 months, the company aims to scale its brand fourfold, strengthen its design and IP portfolio, improve supply chain agility, and introduce collectible-led seasonal drops and collaborations to increase stickiness and delight among young customers.
Ritvik Raj, CEO & Co-founder, said, “IAN’s investment allows us to double down on our vision of building India’s first global kid-first brand. We’re expanding into new categories, strengthening our design IP, and creating a world where kids love what they use.”
Padmaja Ruparel, Co-founder, IAN Group, said, “India’s kids’ segment is wide open. Parents are spending more, kids are demanding better, but few brands are truly listening. As incomes rise, so do children’s aspirations. To meet their needs, Famyo leans on a design-first, character-led approach. We believe they’re building for India’s next-gen consumers.”
Sathishkumar Anavangot, Investment Director, The Chennai Angels & Former Managing Director, Henkel India, said, “At The Chennai Angels, we are impressed by Famyo’s strong vision, product quality, and rapid growth trajectory. Karishma and Ritvik bring a rare blend of creativity, operational discipline, and market insight to the kids’ lifestyle segment. With a sharp focus on design, sustainability, and brand storytelling, Famyo is well-positioned to scale from a promising startup into a category leader, and we are delighted to back their journey.”
