Fairdeal.Market, a B2B quick commerce platform, has raised $3 million in a pre-Series A funding round led by Incubate Fund Asia and Waterbridge Ventures, with participation from angel investors.
The funds raised will be used to deepen the technology moat, expand into new zones in Delhi-NCR, and onboard more D2C and regional brands.
Founded in 2022 by Prateek and Yash Bansal, Fairdeal.Market is a B2B quick commerce platform that empowers micro-retailers to transition into the digital retail economy. It operates with a low-burn, capital-efficient model supported by data-driven operations.
It also collects data on SKU performance, marketing effectiveness, and potential market gaps, which is used by multinational, regional, and D2C brands.
Fairdeal provides a cloud inventory of over 1,000 stock-keeping units (SKUs) and facilitates brand discovery for retailers, offering better margins.
Within its first year, it claims to have reached an annual recurring revenue (ARR) of nearly $10 million.
It aims to build a network of 100,000 loyal retailers in the next three years and target $150 million ARR.
Prateek Bansal & Yash Bansal, Co-founders, Fairdeal, said, “India’s kirana stores are no longer just adapting to the digital economy – they’re actively defining it. B2B quick commerce is unlocking a new era of leverage, where speed, data, and precision form the real moat. At Fairdeal, we combine instant delivery with intelligent demand sensing to ensure retailers get exactly what they need, exactly when they need it – no overstocking, no capital stuck on shelves. For the first time, retailers are operating with real-time supply chains, behaving like modern, asset-light businesses. And yes, with Fairdeal, they finally feel like kings-in-control, well-stocked, and ready to grow.”
Rajeev Ranka, Partner at Incubate Fund Asia, said, “We are pleased to announce our partnership with Fairdeal, a company building a robust B2B quick commerce infrastructure to serve over 13 million micro-retailers across India. Their model is powered by high-velocity fulfillment, data-driven analytics, and a curated assortment of SKUs tailored to market demand. We are particularly impressed by the exceptional execution capabilities demonstrated by Prateek and Yash, who have rapidly scaled operations while achieving industry-leading margins in a short span of time.”
Ashish Jain, Partner, WaterBridge Ventures, said, “Offline retail is data dark, traditionally opaque, and capital-intensive. By building cart-level transparency, Fairdeal provides insights on SKU velocity, performance of marketing campaigns, and potential whitespaces. We are seeing that this data is of immense value to MNC/National, Regional, and D2C brands in equal measure.”
