Exoticamp, a camping startup has secured ₹7 crore in investment from Brand Capital, the investment arm of The Times Of India Company.
The strategic investment will enhance Exoticamp’s brand visibility and support its expansion across India, offering unique outdoor adventure experiences to a wider audience.
Exoticamp aims to further scale its operations, leveraging the extensive media reach that Brand Capital offers, which will strengthen its presence in the adventure and eco-tourism sector.
Since raising its first round of funding in July 2024, Exoticamp Adventures has expanded rapidly, now operating 300 campsites across 13 states.
Swaminathan Subramanian, Co-founder & CEO of Exoticamp, said, “We are thrilled to have Brand Capital onboard. This partnership aligns perfectly with our vision of making camping more accessible and promoting sustainable tourism across India. This deal is not only a vote of confidence in our business model but also a major step forward in our mission to bring nature closer to people in an eco-friendly and sustainable way. With BCCL’s backing, we can extend our reach and grow our footprint in the adventure travel space. This partnership will enable us to tell our story to a larger audience and build Exoticamp into the go-to brand for curated camping experiences in India.”
Commenting on this partnership Srini Vudayagiri, President and Head- Brand Capital said, “Camping is now getting popular among Gen-Z and there is a need for a safe and unique experience for adventure seekers. Our investment in Exoticamp will enable young Indians to discover the go-to brand that aims to provide the experience that travellers seek.”
