Evenflow, a house of e-commerce brands has strengthened its leadership team with four key hires in major verticals such as business, category, supply chain, and sourcing.
The company has hired Priyesh Singh from Decathlon to expand its supplier network and enhance supply chain efficiency in India. Aparajitha Vijayaraghavan from Dunzo will lead the quick commerce segment, and Prashant Agarwal will head its marketplace and D2C business. Prashant has worked in both offline and online segments in his prior roles, bringing the right blend of online and offline experience from his earlier positions at Hopscotch, ABFRL, and Titan.
The company also hired a former HP project manager and a D2C entrepreneur Ruchi Shaikh to oversee the growth of BabyPro and CRED as a strategic channel for importance and growth.
The move comes in a month after, the Bengaluru-based startup Evenflow promoted Shashank Ranjan as its co-founder. Ranjan, who joined Evenflow in 2022, was the head of sourcing at the company and had earlier worked with brands like Udaan and Decathlon.
“We have made significant progress in the past 24 months. We have gone from losing $200k per month to becoming profitable, which has been quite a journey. As we examine our business today with a perspective of 4 years into the future, it is crucial to focus on building for scale and prioritizing the 3Ps (People, Process, Product). I’m thrilled to welcome Priyesh, Prashant, Aparajitha and Ruchi to Evenflow. Their diverse experiences adds a new dimension of thought, process & execution – and I look forward to working closely with them,” said Utsav Agarwal, CEO & Co-founder at Evenflow.
Founded in 2021 by Utsav Agarwal, a former executive at Uber and Glovo, Evenflow has received funding from 100unicorns, Village Global, Equanimity, Kunal Shah, Vijay Shekhar Sharma, Emil Michael, Sandeep Varaganti, Srinath Rajam, and many others.
It has acquired seven brands — Xtrim, Yogarise, Rusabl, BabyPro, Trendy Homes, Cinagro and Frenchware, in the home & kitchen, sports & fitness, and baby care categories and has expanded its presence in India and the US. The company has seen a healthy 350% growth by selling its products on online marketplaces.
Evenflow aims to increase its revenue by 10x and profits by six-fold by 2027 through building a strong core team, scaling the business, and maintaining a healthy bottom line.
Evenflow brands sell across various platforms such as Amazon, Flipkart, CRED, Zepto, Instamart, and others.
