Euro Adhesives, a manufacturer of various types of wood adhesives and the flagship brand of Jyoti Resins & Adhesives has onboarded actor Pankaj Tripathi as its first-ever Brand Ambassador.
As part of the collaboration, Euro Adhesives also launched an all-new advertising campaign #SirfJodoNahinFayedonKeSaathJodo featuring Pankaj Tripathi. The 360-degree campaign goes live during May 2025 across Television, Print, Digital, and Out-Of-Home (OOH) platforms.
Utkarsh Patel, Managing Director, Jyoti Resins & Adhesives, said, “At Euro Adhesives, we’ve always believed in forming strong, lasting bonds — not just between materials, but with every stakeholder across our ecosystem. In Pankaj Tripathi, we found a personality who embodies trust, authenticity, and pan-India appeal. His ethos aligns beautifully with our values, and through this partnership, we aim to further accelerate brand recall, drive preference, and expand our reach across urban and rural markets nationally.”
Pankaj Tripathi said, “I believe that strength lies in the foundation — whether in stories or structures. Euro Adhesives stands for reliability and excellence, values I relate to deeply. I’m proud to represent a brand that empowers craftsmen and creators with the confidence to build lasting work, every single day.”
