EUME, the homegrown premium travel and lifestyle brand, has announced actor Ishaan Khatter as its first-ever brand ambassador.
The brand has also launched a campaign featuring Ishaan Khatter. The campaign, spotlighting EUME’s full product range, highlights how the brand’s collections complement everyday life from work to travel to downtime with designs that balance comfort, durability, and understated individuality. Rather than endorsing a single product line, Ishaan represents the entire spirit of the brand: versatile, expressive, and built with purpose.
Visually, the campaign adopts a Tech x Design mood, clean architecture, sharp silhouettes, modern lighting, capturing Ishaan in motion, exploring space, energy, and presence. The result is a cinematic, contemporary visual language that reflects EUME’s evolution into a premium lifestyle identity. Through #MakingMoves, EUME defines its transformation from a travel brand into a lifestyle movement driven by innovation, intention, and craftsmanship.
Naina Parekh, Founder, EUME, said, “We have always believed that EUME represents more than just travel accessories — it represents a lifestyle in motion. In Ishaan, we found a natural extension of that idea. He is energetic yet grounded, stylish yet effortless, and deeply connected to his craft and culture. His personality resonates with the people we create for individuals who want functionality without losing their sense of expression. This partnership marks an exciting new chapter for us.”
Ishaan Khatter said, “EUME represents a mindset that truly speaks to me, smart, conscious, and effortlessly stylish. Collaborating with EUME felt natural because their products are designed for people who are constantly on the move, but never compromise on comfort or individuality.”
