Ethera, a Bengaluru-based laboratory-grown diamond jewellery brand, has raised ₹25 crore from Bluestone.
The fresh capital will be used to expand its physical retail footprint.
Founded in 2024 by Nitesh Jain and Sharad Arora, Ethera is a lab-grown diamond jewellery brand built for the modern, confident woman.
Ethera offers a wide range of classic and modern everyday designs crafted using IGI-certified lab-grown diamonds and BIS hallmarked gold across categories including earrings, bracelets, solitaires, pendants, and necklaces.
In just one year, the brand has already expanded and currently operates five retail stores in Bengaluru and Delhi, with multiple new locations set to go live in the coming weeks and several more already in the pipeline. Alongside retail expansion, Ethera continues to invest in deepening its in-house design creation capabilities, strengthening its technology stack, and accelerating brand awareness to support sustained omnichannel growth.
Sharad Arora, Co-Founder, Ethera, said, “Everything we’re building at Ethera starts from first principles: understanding the customer, the category and the long-term opportunity. That clarity is shaping Ethera into a brand defined by strong design, transparent values and a consistent experience across channels. BlueStone’s strategic backing strengthens our ability to expand our retail presence, deepen our supply-chain capabilities and build the operational backbone needed for the scale ahead.”
Nitesh Jain, Co-Founder, Ethera, said, “Jewellery today is a powerful form of self-expression, and women are increasingly choosing pieces that reflect their individuality and life journeys. At Ethera, our focus has always been on design, quality, craftsmanship, and consistency. This capital enables us to expand our retail reach while continuing to invest in systems that deliver consistency and trust at every touchpoint.”
