Estailo, a Korean-inspired D2C fashion accessories brand, has raised an undisclosed amount in a seed funding round from Wolfpack Labs, a venture studio and startup lab.
The funds raised will be used for its expansion across new categories, sales channels, and retail formats.
Founded in 2023 by Sangeeta Dudeja, Estailo provided accessible, fashionable, high-quality accessories to a broad consumer base. The brand currently processes over 1,500 orders per day, operating with a team of more than 70 members, of which 90% are women.
Sangeeta Dudeja, Founder and Chief Executive Officer of Estailo, said, “Our journey began with a firm belief that Indian women deserve access to fashion-forward accessories that do not compromise on either quality or affordability. From the very beginning, our vision has been to establish a purpose-driven brand that makes self-expression through fashion both accessible and empowering for all. Securing this funding represents a critical step in advancing that mission. With Wolfpack’s strategic insight and operational expertise, we have seen measurable results. Looking to the future, our focus is on scaling thoughtfully across cities and quick commerce platforms, while upholding our core values of creativity, accessibility, and sustainable growth.”
Aakash Anand, Founder, Wolfpack Labs, said, “Estailo is one of the most promising consumer brands we’ve come across. In under two years, Sangeeta — as a solo founder — along with her all-women team, has built a brand with clear product-market fit, strong community engagement, and real scale. Their commitment to accessibility and deep understanding of their audience aligns perfectly with Wolfpack Labs investment philosophy.”
Prerna Gupta, CEO & Founding Partner, Wolfpack Labs, said, “We’re thrilled to be part of Estailo’s journey — it’s a story of relentless hustle and a bold vision to democratise style. Sangeeta’s commitment to making trend-forward, everyday accessories accessible to all is truly remarkable. We believe Estailo is on its way to becoming the go-to destination for fashion-forward accessories — a brand that seamlessly blends aspiration with affordability.”
