Esskay Beauty Resource, a distributor and marketer of International haircare and skincare brands, has unveiled a new brand identity.
The rebrand, including a new logo, reflects Esskay Beauty’s evolution into a more structured, service-driven enterprise.
The deep, rich base colour, contrasted with a soft beige accent in the logo, conveys sophistication with approachability. The heart-shaped element expresses care and transformation, while a stylized checkmark stands for quality and trust, principles that have defined the company’s legacy for over two decades.
The new identity will be rolled out across packaging, digital platforms, salon touchpoints, and training channels.
“Unveiling our redesigned identity at HBS India feels like the perfect moment to share our excitement with the world. The new logo is more than just a visual change; it’s a reflection of who we are and where we’re headed. As we scale globally and deepen our partnerships, this rebrand symbolizes our evolution into a more agile, service-led organization, committed to building the future of professional beauty. With every detail, from the heart that celebrates care to the checkmark that stands for trust, we’re signalling a future where Esskay Beauty lifts everyone along to succeed together,” said Ankit Virmani, Director, Esskay Beauty Resources.
Subham Virmani, Director, Esskay Beauty Resources, said, “This rebrand is also a renewed promise to our salon partners, one that strengthens our commitment to being more than just a distributor. Every day, we’re on the ground supporting professionals not only with products, but with education, training, and real-time solutions. As we expand globally, we remain deeply rooted in our purpose, to empower salons to thrive, scale, and succeed with us.”
Founded in 2002, Esskay Beauty Resources is the sole distributor and marketer of reputed International haircare and skincare brands like Casmara (Spain), Rica Wax (Italy), and many in-house brands, including Skinora and Mr. Barber, to salons and beauty industry professionals in India.
Strengthening its portfolio, Esskay has also introduced two new verticals – Elite, focusing on premium offerings like Rica, Mr. Barber, Ola Candy, Waxxo and Skinora, and Luxe, which will feature luxury brands including Casmara, Rica Haircare, Olivia Garden and Macadamia, to ensure smooth operations.
Esskay Beauty has built a network that spans 300+ cities and supports over 22,000 salon partners.
