WPP Media announced that EssenceMediacom will continue to manage the integrated media mandate for Bayer Consumer Health across South Asia following a global review.
The renewed partnership will focus on using AI, automation, and data-driven insights to support Bayer Consumer Health’s growth objectives in the region. WPP Media will work with Bayer to support consumer engagement, optimize media operations, and integrate digital and e-commerce initiatives.
Sandeep Verma, Country Head, Bayer Consumer Health Division, India, said, “Our partnership with WPP Media has consistently evolved to align with the changing consumer and media landscape. As we expand our footprint across South Asia, our focus will be on future-ready media innovations that deepen consumer understanding and strengthen our brands’ role in everyday self-care.”
Navin Khemka, President – Client Solutions, WPP Media South Asia, said, “We cherish our longstanding partnership with Bayer Consumer Health. Across South Asia — including India, Pakistan, Sri Lanka, and Bangladesh we remain committed to harnessing AI, data, and technology to deliver future-ready campaigns that strengthen consumer connections and drive measurable business growth.”
