Encora, a global digital engineering company, announced the appointment of Abhishek Vanamali as its Chief Marketing Officer. In this role, Abhishek will orchestrate Encora’s global marketing initiatives and strengthen the company’s positioning as the digital engineering partner of choice for digital natives and global enterprises embracing cloud-first, data-first, and AI-first approaches in their business.
Abhishek brings over 26 years of multi-geography marketing leadership experience to Encora, having worked with some of the world’s leading technology services brands.
He joins Encora from Publicis Sapient, where as Senior Vice President and Head of Growth, he drove exponential pipeline expansion and net new customer acquisition through effective sales enablement, demand generation, and market development initiatives.
Prior to that role, Abhishek served as the Chief Marketing Officer at Zensar, where he led a comprehensive brand transformation initiative, reimagining a 25-year-old brand, enhancing marketing productivity, and developing a globally distributed team into a key enabler for business growth. He has also spent over 15 years in senior leadership roles at HCLTech, launching new services, executing global transformational campaigns and leading high-performance marketing teams.
“Abhishek’s extensive experience in digital transformation services marketing and his track record of creating business growth and brand differentiation aligns with our strategic priorities. As we continue to expand our global footprint and deepen our capabilities in cloud-first, data-first, and AI-first digital engineering, Abhishek’s leadership and experience is a great addition to our leadership team as we help enterprise decision-makers, ecosystem partners and industry advisors navigate the rapidly changing digital transformation landscape,” said Anand Birje, Chief Executive Officer at Encora.
