Eat Better Co, a Jaipur-based snacking startup has raised ₹17 crore in a pre-Series A funding round co-led by Prath Ventures and Spring Marketing Capital, along with participation from existing investors.
The funds raised will be used to expand its product line and double down on quick-commerce.
Previously, Eat Better Co has raised $1.12 million from Mumbai Angels and others. It also received a commitment of ₹50 lakh from Namita Thapar on Shark Tank India at a valuation of ₹100 crore.
“When we started, it was just about making great snacks for friends and family. But over the years we realized we were solving a much bigger problem—people wanted delicious, healthy snacks they could trust,” said Mridula Kanoria, Founder of Eat Better Co.
Shaurya Kanoria, co-founder said, “Snacking is an impulse-driven category. Being present on Q-commerce allows us to meet consumers where they are, exactly when they crave a snack.”
“Eat Better operates in categories that are central to Indian diets—namkeens and sweets. We believe there is an opportunity to modernise these products with contemporary flavors and nutritional improvements,” said Harmanpreet Singh, Founder of Prath Ventures.
Founded in 2020 by Mridula Kanoria, Vidushi Kajaria, and Shaurya Kanoria, Eat Better Co sells healthy snacks such as dry fruit laddoos, namkeens, nuts and seeds among others. The startup claims to fulfil 2 lakh orders every month.
