Eat Better Co, a healthy snacking brand, has partnered with Unicommerce, an enablement technology platform to strengthen its e-commerce operations and accelerate quick commerce fulfilment.
Eat Better Co aims to scale its direct-to-consumer (D2C) presence by utilising Unicommerce’s advanced technology solutions including its multi-channel order management and warehouse management systems.
With Unicommerce’s solutions, Eat Better Co aims to significantly boost its online sales and order volumes by automating critical processes like order processing and inventory management, ensuring faster and more accurate deliveries.
Unicommerce’s flagship platform, Uniware, will enable the brand to process orders received across channels including its website, various marketplaces, and quick commerce platforms through a unified dashboard. Meanwhile, the warehouse management system will synchronise inventory across all facilities in real time, helping Eat Better Co maintain healthy stock levels, avoid stock outs, and flag underperforming inventory.
Beyond operational enhancements, Unicommerce provides predictive analytics and actionable data insights, enabling the brand to align its offerings with evolving consumer preferences, including stronger engagement and loyalty.
Shaurya Kanoria, Founder, Eat Better Co, said, “We are thrilled to partner with Unicommerce as we work to expand our reach and meet the demands of a growing, health-conscious customer base. Their robust technology solutions will help streamline our operations, ensuring quicker deliveries and a superior customer experience, which are critical to our growth journey.”
Kapil Makhija, MD & CEO, Unicommerce, said, “The healthy snacks market is witnessing remarkable growth, driven by a shift toward mindful consumption as highlighted in our recent industry report. Eat Better’s innovative approach aligns perfectly with this trend. Given the continued surge in sales across quick commerce channels, we are excited to provide the technological pivot for them to streamline their quick commerce operations and scale effortlessly, reduce costs, helping them meet evolving customer expectations with speed and efficiency.”
Founded in August 2020 by Mridula Kanoria, Vidushi Kajaria, and Shaurya Kanoria, Eat Better Co offers healthy snacks such as dry fruit laddoos, namkeens, nuts and seeds among others.
Recently, Eat Better Co raised ₹17 crore in a pre-Series A funding round co-led by Prath Ventures and Spring Marketing Capital, along with participation from existing investors.
Eat Better Co also featured on Sharke Tank India where it received a commitment of ₹50 lakh from Namita Thapar at a valuation of ₹100 crore.
