Dressfolk, an Indian handloom clothing brand has raised an undisclosed funding round led by Eternal Capital, along with Ghazal Alagh, Founder of Mamaearth, and Dhruv Koli, Founder of Boba Bhai. Additional participants included Nobody Ventures, Eagle Wings Ventures, and 3 Peaks Ventures. Existing investors All In Capital, Sidhant Keshwani of Libas, and Vidur Kataria of Master Chow also reinvested in this round.
The funds raised will be used to expand its offerings beyond saree and develop a broader portfolio of contemporary Indian wear, blending design and comfort.
Nitin Mehrotra, Founder and CEO of Dressfolk, said, “Dressfolk focuses on marrying design and comfort, which deeply resonates with our customers. Wearing authentic handlooms and craftsmanship is a matter of pride for the people and the newly raised funds will enable us to rapidly expand our offerings beyond sarees and build a broader portfolio of contemporary Indian wear.”
Dhruv Dhanraj Bahl, Managing Partner at Eternal Capital, said, “Our conviction in Dressfolk comes not only from their unique business model, which places Bharat and its artisanal heritage at the core, but also from their stellar team, led by Nitin, whose deep and contextual experience gives the company an edge over its peers.”
Founded by Nitin Mehrotra in 2017, Dressfolk focuses on empowering local artisans and sustainable fashion. The brand collaborates with more than 800 weavers and 120 artisans across six Indian states and distributes its products through its website, marketplaces like Aza Fashions, Nykaa, and Myntra, and pop-ups nationwide.
Dressfolk has grown nearly 200% in FY24 and maintains an average order value (AOV) of over INR 7,000.
