DOMS Industries, a stationery manufacturer, has entrusted its digital marketing mandate for its Amariz brand to Media Care, an integrated marketing agency.
The collaboration marks a pivotal step for DOMS Industries as it seeks to amplify the digital presence of Amariz, a flagship brand in its portfolio. The partnership aims to create cutting-edge campaigns and content that resonate with the brand’s ethos and engage target audiences across platforms.
Media Care shall be responsible for aligning integrated solutions from handling and developing campaign strategies, content development, creative and video development, influencer marketing and managing social media ad campaigns for Amariz.
The digital marketing mandate will focus on expanding Amariz’s footprint in the online space, fostering customer engagement, and creating a memorable brand identity.
The collaboration is expected to launch with a series of content developments that highlight Amariz’s unique product value propositions, focusing on creativity, precision, and customer-centricity.
‘Amariz’ was launched in the year 2022, as a sub-brand under the flagship brand ‘DOMS’. It was introduced to promote fine art products under ‘Amariz’ with a specific focus towards artists and professionals as an end user.
Speaking about the partnership, Om Raveshia, Spokesperson for DOMS Industries, said, “We are thrilled to collaborate with Media Care for Amariz’s digital marketing. Media Care’s expertise in the digital domain, coupled with their innovative approach, aligns perfectly with our vision for Amariz. This partnership reflects our commitment to leveraging digital avenues to connect with our customers effectively.”
Yasin Hamidani, Co-Founder & Director of Media Care, shared his enthusiasm, “It’s an honour to work with a prestigious brand like DOMS Industries. Amariz is a fantastic product, and we are excited to craft digital campaigns that bring its story to life. Our aim is to blend creativity with strategy to deliver measurable results for the brand.”
Adding to this, Heemanshu Hemrajani, Co-Founder & CEO of Media Care, stated, “Our partnership with DOMS Industries signifies a shared vision of innovation and growth. We look forward to helping Amariz achieve new heights by driving impactful campaigns that not only enhance visibility but also build long-lasting connections with its audience.”
