Divine Hindu, a spiritual lifestyle brand, has raised ₹1.56 crore in a seed funding round led by BeyondSeed, D2C Insider Super Angels, and Signal Ventures.
The funds raised will be used to grow its presence in India and overseas, introduce new spiritual products, and strengthen its online community focused on Hindu traditions.
Founded in 2023 by Aniruddha Singhai and Anurodh Singhai, Divine Hindu offers certified devotional products rooted in ritual purity, traditional craftsmanship, and cultural significance.
The brand’s portfolio includes sacred items such as Rudraksha, Tulsi, Karungali, sandalwood beads, puja kits, brass idols, agarbattis, gemstones, religious books, and spiritual jewellery, designed for the modern spiritual consumer.
Divine Hindu is expanding all over India through e-commerce platforms like Amazon, Flipkart, Myntra, Blinkit, Zepto, and Instamart. Internationally, the brand will begin its global rollout through Amazon Global, initially targeting Indian spiritual seekers in the US, UK, UAE, and Canada.
Alongside its growth into quick commerce D2C channels, Divine Hindu is also preparing for product innovation with new launches including curated puja kits and spiritual wearables to strengthen its position in the D2C wellness startups and Ayurveda D2C products categories.
Aniruddha Singhai and Anurodh Singhai, Co-Founders of Divine Hindu, said, “Divine Hindu is born out of our personal affinity for spirituality and culture. Growing up in a conventional Indian family, we realized how difficult it was to find authentic and meaningful religious products, both within India as well as for those residing overseas. We started Divine Hindu to honour age-old rituals, support local craftsmen, and offer genuinely crafted spiritual products people can trust. Our vision has always been to connect tradition with the modern Hindu community around the world. With this funding, we’re ready to grow globally, launch new offerings, and build a vibrant digital-first platform for today’s devotees.”
Kuldeep, Lead Investor at BeyondSeed, said, “Spirituality has long shaped the emotional and cultural fabric of India, yet the devotional market has often been overlooked and underserved. Divine Hindu brings back credibility with a modern D2C playbook and deep cultural grounding. We believe in their mission to be the world’s most trusted spiritual brand, and we’re excited to support their global journey.”
Abhishek Shah, co-lead Investor from D2C Insider Super Angels, said, “At D2C Insider Super Angels, we back founders who are creating purpose-driven, scalable global brands of tomorrow from India. Divine Hindu isn’t just building a brand; they’re sparking a movement rooted in heritage, trust, and community. The potential to redefine a centuries-old category for the digital age is immense.”
