Avinya Ventures, an early-stage venture capital firm has led the pre-seed funding round for devx commerce, an Outcome As A Service (OaaS) firm specialising in headless commerce solutions for e-commerce brands.
The Surat-based startup claims to have achieved a $1 million ARR in 18 months, delivering outcomes for renowned retail and e-commerce brands.
devx uses a proprietary headless commerce SaaS platform to create omnichannel user experiences, helping brands transition from traditional platform-based systems to headless commerce modules. The company caters to several global brands, including Mokobara and Foxtale.
The company is on track for 5x year-over-year growth and plans to prioritize product development and strategic hiring in the coming year.
Pushpal Maheshwari, Co-founder and CEO, devx said, “We’re building an AI-first OaaS company with a novel organizational structure and go-to-market strategy. This partnership with Avinya Ventures will fuel our global growth and expand the range of outcomes we deliver for enterprises.”
“We are delighted to partner with devx and support their journey to become a leading player in the e-commerce industry. We see 70-80% of the investment to strengthen the tech team and drive transformative outcomes for brands. Their team’s expertise and dedication, combined with Avinya Ventures’ strategic guidance and resources, will enable them to accelerate growth, scale operations, and deliver exceptional value to their clients,” said Gaurav VK Singhvi, Co-founder of Avinya Ventures.
