Dentsu Creative Webchutney has bagged the strategy and creative mandate for RAK Ceramics India and KLUDI India.
RAK Ceramics, a ceramic brand with a presence in over 150 countries, is set to launch a bold brand refresh in India. KLUDI, the luxury German sanitaryware brand known for precision engineering and iconic design, aims to elevate contemporary Indian bathrooms with sophistication and innovation.
As per the mandate, Dentsu Creative Webchutney will architect the strategic and creative blueprint for both brands, building distinctive, design-led identities that resonate with India’s modern consumers. Leveraging creativity, technology, and data intelligence, the agency will craft compelling brand stories that connect deeply with the country’s evolving lifestyle aspirations.
Anisha Agarwal, Head Marketing, RAK Ceramics India & KLUDI India, said, “This partnership with Dentsu Creative Webchutney is a pivotal step in elevating our brand’s positioning and building deeper connections with consumers. Under this mandate, dentsu will lead integrated creative campaigns across brand strategy, digital storytelling and experiential platforms, bringing to life our vision to redefine design and innovation in lifestyle spaces. We are excited about the journey ahead!”
Indrajeet Mookherjee, CEO, Dentsu Creative Webchutney, said, “RAK and KLUDI are global leaders, and we are thrilled to shape the future of homes across India with them. From creating living rooms that balance comfort and flexibility, to transforming bathrooms into personal wellness havens, our focus is on delivering digital-first, meaningful experiences. Guided by dentsu’s Bharat vision, our storytelling will reach every corner of the country, connecting deeply with people and making every home a symbol of India’s ambition, spirit, and progress.”
