DDB Tribal, the full-service agency of the DDB Mudra Group, has announced the appointment of Anusheela Saha as Creative Head.
Anusheela joins the agency from FCB India, where she served as National Creative Director, leading creative strategies and mentoring teams while delivering work that combined emotional depth with impact.
Anusheela will report to Rahul Mathew, Chief Creative Officer, DDB Mudra Group. She takes over the position previously held by Iraj Fraz, who will transition into a new role within the company.
Anusheela brings over 20 years of experience and has held pivotal roles at Cheil and, most recently, at FCB India, shaping brand storytelling. Her journey at FCB was especially significant as she joined the agency as a new mother in a leadership role, a rare milestone in the industry.
Anusheela has also worked with Unilever, KFC, Mahindra Automobiles, Uber, Google, Samsung, UN AIDS and Times of India, among others. Her work has been awarded at the Cannes Lions, D&AD, One Show, Clio Awards, Spikes Asia and Kyoorious.
Rahul Mathew, Chief Creative Officer, DDB Mudra Group, said, “Over the last few years, we’ve seen DDB Tribal grow stronger and confident as an agency. And Anusheela will help take this growth into its next phase. She shares a lot of the same values that we hold dear, especially when it comes to big ideas and craft. And with the exciting brands that we have in the agency, I look forward to working with her to create work that’s just as exciting.”
Anusheela Saha said, “I am very excited to be a part of DDB Tribal. For me DDB is the perfect alignment of culture, creative vision, and leadership. I look forward to helping Rahul take this incredible legacy forward and also building a successful partnership with Ashutosh and the entire team at DDB Tribal.”
