Dangal TV, owned by Enterr10 Television Network announced the appointment of Nivedita Basu as Vice President – Fiction (Hindi, Oriya, Bangla), marking her return to the General Entertainment Channel (GEC) space.
In her new role, she will oversee ongoing projects, explore avenues for growth, and contribute to shaping the channel’s strategic direction.
Nivedita Basu brings with her an impressive track record of transforming brands. She transitions from her position as Senior Vice President (Content) at Atrangii, Ullu, and Hari Om App, bringing with her a legacy of successful projects across television and OTT platforms.
She played a key role in making Atrangii a household name and elevating Ullu’s brand value during her tenure. Additionally, she turned both Atrangii and Ullu into profit-making entities in a remarkably short span. She also launched India’s first devotional channel, Hari Om, a groundbreaking initiative that marked another significant milestone in her journey.
Renowned for her tenure at Balaji Telefilms, where she spearheaded iconic shows like Kyunki Saas Bhi Kabhi Bahu Thi and Kasautii Zindagii Kay, among others, Basu boasts an impressive repertoire of over 100 television shows.
Expressing her enthusiasm, Basu shared, “Joining Dangal is an exciting new chapter in my career. With its strong reputation and commitment to creating impactful content, I look forward to contributing to its continued success. Meeting Mr. Manish Singal, whose visionary leadership has made Dangal the number one Hindi GEC channel, has further fueled my excitement. I am thrilled to collaborate with him and the talented team at Dangal, and I am eager to explore opportunities to expand the channel’s portfolio with innovative and engaging projects.”
