VerSe Innovation, the parent company of news aggregator Dailyhunt and Josh, has announced the acquisition of a majority stake in Valueleaf Group, a digital marketing solutions provider.
This move is to enhances VerSe Innovation’s retargeting capabilities and full-stack advertising solutions, to drive better programmatic performance outcomes & ROI for its advertisers. The acquisition is expected to boost VerSe Innovation’s growth, with a projected additional $100 million in revenue and 10% EBITDA margins in FY25.
Valueleaf’s core strength are its three key capabilities that they have built across a decade and a half in the programmatic performance marketing domain:
1). A full-funnel performance data management platform encompassing 90%+ of Indian internet users.
2). Extensive supply-side integrations across thousands of websites, apps & millions of smartphones.
3). Industry-focused solutions delivered to different verticals of advertisers.
The acquisition creates powerful synergies by combining VerSe Innovation’s advanced Advertising tech stack and data management platform with Valueleaf’s full-funnel performance data, vast supply-side integrations and industry-focused solutions delivering superior Return On Ad Spends (ROAS) for advertisers. In addition, VerSe Innovation aims to boost revenue and advertiser wallet share, enhancing performance and ROI while increasing average revenue per user.
Virendra Gupta and Umang Bedi, co-founders of VerSe Innovation, stated, “The acquisition of Valueleaf Group is not only a testament to our commitment to delivering exceptional results for brands but also positions us for substantial revenue growth. By integrating Valueleaf’s data-driven insights with our ad tech platform, we anticipate a marked increase in advertising efficiency and effectiveness, driving higher-value partnerships. We are confident that this acquisition will solidify our trajectory of becoming India’s largest digital media tech conglomerate.”
Satish Saraf and Srikanth Bureddy, co-founders of Valueleaf Group, remarked, “We look forward to combining our strengths with VerSe Innovation’s extensive digital media ecosystem, to deliver exceptional performance marketing solutions. By integrating our innovative data-driven strategies & technologies with VerSe Innovation’s robust platforms, we are poised to elevate our impact and drive superior outcomes for brands. This partnership reinforces our goal to the opportunities in the performance marketing sector and paving the way for exciting new opportunities.”
Recently, VerSe Innovation acquired Magzter to enhance its portfolio with premium English-language content.
