Curativity, a digital creative-marketing ecosystem, has begun its next phase of growth by announcing the appointment of Anand Krishna as Executive Vice President & Head of Business of the platform vertical.
With over two decades of experience driving transformative growth across large corporations, digital-first ventures, and entrepreneurial journeys, Anand joins Curativity with a clear mission: to build, scale, and create enduring value.
Anand brings a powerful blend of P&L leadership, customer success, market expansion, and digital innovation, having led key mandates at companies such as Mirum India, Network18 Digital, Raymond Apparel, and more.
Most recently, he served as Vice President – Customer Success at Mirum India, where he led the digital mandate for marquee clients across multiple sectors, including BFSI, retail, healthcare and many more.
At Curativity, Anand will lead business strategy, revenue growth, client partnerships, and strategic expansion into new markets and verticals. He will also play a critical role in shaping the firm’s integrated offerings across marketing, experience design, technology, and business transformation.
Anand Krishna said, “I have always been passionate about building—from businesses and teams to culture and capability. What drew me to Curativity is the founders’ bold vision of creating the next-generation marketing ecosystem tailored for the Indian economy. Today’s creative services landscape is fragmented and falling behind. Marketers are looking for fast, flexible, and future-ready solutions—and that’s exactly what we are building at Curativity.”
Virat Tandon, CEO & Co-founder of Curativity, said, “We are thrilled to have Anand join us at Curativity. He brings a rare mix of hands-on business leadership and a deep understanding of how marketing is evolving. As we build a new kind of marketing ecosystem—one that’s fast, flexible, and future-ready—Anand’s energy and experience will be invaluable in taking us to the next level.”
