Cumin Co., a kitchenware brand, has raised $1.5 million in a strategic funding round led by Fireside Ventures with participation from Huddle Ventures.
The fresh funds raised will be used to scale its R&D, accelerate product innovation, and strengthen manufacturing capacity, while building deeper market penetration through its direct-to-consumer online presence.
Founded in 2025 by Niharika Joshi and Udit Lekhi, Cumin Co. combines design with functionality and avoids the harmful chemicals often present in traditional non-stick or metal cookware.
The company has helped 7,000+ households across India kick off their journey to healthy kitchenware, with high repeat purchase rates growing at 20% MoM and strong word-of-mouth advocacy. Over the next 12 months, the company aims to expand its community of conscious consumers to 100,000+ households.
Cumin Co. plans to expand its product portfolio with 80+ product launches by the year-end to meet the massive demand for its products.
Niharika Joshi and Udit Lekhi, Co-Founders of Cumin Co., said, “Kitchenware has been overlooked for far too long in India, even though it’s central to every household. Our vision is to reimagine ware by combining rigorous R&D with design and safety. This investment allows us to scale our innovation pipeline and set a new benchmark for healthy kitchenware in India.”
Shuchi Pandya, Principal at Fireside Ventures, said, “We believe enduring consumer brands will be built at the intersection of innovation, trust, and cultural relevance. Kitchenware is one of the few categories that sits at the heart of every home, yet it has seen little reimagination in decades. Cumin Co. is positioned to redefine this space by building a brand that elevates everyday cooking, modernizes a stagnant category, and creates lasting consumer trust at global scale.”
Sanil Sachar, Partner at Huddle Ventures, said, “The combination of patented IP, toxin-free innovation, and category-first positioning is powerful on its own, but what truly sets them apart is the consistent engagement and the love they’ve built with their customers. From high repeat rates to a community that actively advocated for them, Cumin Co. is proving innovation backed by customer trust can redefine the category.”
