Culture Circle, a hype and luxury app, has raised ₹3 crores for 3% equity from Kunal Bahl (Snapdeal) and Ritesh Agarwal (OYO) on Shark Tank India Season 4.
Culture Circle also received other offers from the Sharks, Kunal takes a risk and offers ₹8 crore for 10% equity. While Ritesh offers ₹1.2 crores at 1.33%. Furthermore, Aman gives a deal on the valuation of ₹40 crores. Namita gives an offer of ₹1.2 crores for 1.2% on the valuation of ₹100 core but with 0.5% royalty. Pitchers refused to accept the royalty.
Last month, Culture Circle raised $2 million in a seed funding round led by Info Edge Ventures, along with participation from angel investors.
The company has plans to launch additional physical stores across India and expand its footprint globally, beginning with markets like the UAE.
“Culture Circle was built to solve one of the biggest challenges in luxury fashion—trust. Our goal is to make authentic luxury accessible to all, and this milestone on Shark Tank validates our mission and hard work,” said Devansh Jain Nawal, Founder & CEO of Culture Circle.
“We’re committed to building more than just a marketplace. This platform represents a community-driven movement where authenticity, affordability, and accessibility meet innovation. We’re excited to keep pushing boundaries,” said Ackshay Jain, Founder & COO of Culture Circle.
Founded in 2023 by Devansh Jain Nawal and Ackshay Jain, Culture Circle offers the largest selection of verified limited-edition products. Culture Circle claims to have more than 4,000 KYC-verified sellers and over 1 million monthly users.
Through its proprietary AI-driven authentication platform, SourceX users can compare prices, access exclusive deals, and purchase authenticated sneakers and luxury items from globally renowned brands such as Nike, Adidas, Jordans, Yeezy, Supreme, Balenciaga Dior, Louis Vuitton, Dior, Jacquemus, Gucci, Prada, and Fendi all at competitive prices.
