CRED, a fintech unicorn, has launched a new credit card program with rewards across all e-commerce and instant, flexible redemption on flights, hotels, hundreds of merchants, and thousands of products. The first launch in this program is the CRED IndusInd Bank Rupay credit card.
CRED Indusind Bank Rupay credit card holders can spend, earn, and redeem wherever they choose. Card-holders earn points equivalent to 5% of their spending on all e-commerce and 1% on offline transactions, including CRED Scan and Pay. They can redeem these points across the CRED ecosystem, including a new flights and hotels product built exclusively for cardholders.
Benefits:
- earn 5% value online: all online shopping, across merchants
- earn rewards offline: 1% on offline merchants and through UPI on CRED Scan and Pay
- redeem on your terms: use points at 500+ CRED pay merchants, 2,000+ products on CRED store, as well as flights (powered by Ixigo) and 8,00,000+ hotels (powered by Expedia), with every point equivalent to a rupee
- use effortlessly: automatic points application across the ecosystem where relevant
- onboard easily: zero joining fees, 2-minute application
Kunal Shah, founder, CRED, said, “The creditworthy deserve the freedom of choice. The new CRED credit card program turns every online spend into an act of self-expression, with rewards that follow taste, not terms. Instant redemption upgrades every transaction, merging product, platform, and privilege into a seamless lifestyle extension.”
Soumitra Sen, Country Head – Consumer Banking & Marketing, Indusind Bank said, “The Indusind-CRED partnership is a natural fit – both brands share a DNA of innovation, exclusivity, and premium experiences. CRED brings a highly curated, digital-native community, while Indusind brings the banking pedigree, credit expertise, and lifestyle benefits. Together, this co-brand will capture the fast-growing e-commerce and affluent spend segment, positioning the card as the default choice at checkout and reinforcing our leadership in the premium consumer space.”
