Crackle Technologies, a Singapore-based firm in data analytics and predictive modeling, has raised $1.7 million in a pre-seed funding round, led by We Founder Circle and AC Ventures.
The round also saw participation from Impetus Technologies, Sunicon Ventures, Global DeVC, and Misfits Capital. It also attracted investment from founders of prominent publishers like Ludo King, Dainik Jagran and Amar Ujala.
The funding will be largely deployed in product & technology and to scale operations globally to support publishers across gaming, apps, news, and OTTs (by addressing key pain points including low fill rates and eCPMs). Crackle’s proprietary tech applies advanced data analytics and predictive modeling to optimize publishers’ ad revenue, automate workflows, and deliver exceptional user experiences.
Crackle is founded by three ex-Google executives, Harsh Mittal, Shashank Dudeja and Jaivir Singh Nagi, who have a combined experience of 18 years in the publisher monetization industry.
Crackle aims to enable publishers to maximize their earning potential and build sustainable businesses.
In their professional experience, they managed billions of dollars in ad tech revenue and helped multiple publishers scale their ads monetization 10x by introducing several industry-first innovations.
Vikash Jaiswal, creator of Ludo King, said, “The founding team’s experience and deep insights in games ad monetisation puts Crackle in the forefront of ad tech innovation. I am excited to be a part of their journey.”
Jaivir, Co-Founder, Crackle, said, “This funding will be instrumental in advancing our mission to maximize publisher revenue and fuel a thriving ecosystem of diverse content to keep the internet relevant and useful for all.”
Crackle is expanding across Southeast Asia with a focus on Vietnam and Indonesia.
On the SEA expansion, Harsh, Co-Founder, Crackle added, “Southeast Asia’s booming tech scene is ripe for innovation. We’re eager to partner with gaming and app developers to fuel their growth with our ad tech solutions.”
