CPR Global, a reputation management and brand communications firm, has secured the communications and public relations mandate for str8bat, a sports technology company.
As part of the mandate, CPR Global will lead media relations and stakeholder engagement for str8bat across India, supporting the company’s growth and visibility within the rapidly expanding sports technology ecosystem.
Gagan Daga, Co-founder and CEO of str8bat, said, “At str8bat, we’re building technology that’s transforming how cricketers understand and enhance their game. As we scale our impact and global presence, we’re excited to partner with CPR Global to strengthen our communication strategy and share our vision with a wider audience.”
Chaitali Pishay Roy, Founder of CPR Global, said, “It’s inspiring to witness such game-changing innovation emerging from India. By bringing advanced technology and AI into cricket, str8bat is not just enhancing the sport — it’s creating an entirely new category within the sportstech landscape. Being part of this journey and helping take a breakthrough product from India to consumers across the world is a remarkable opportunity. I’m genuinely excited that CPR Global gets to work alongside str8bat, because the chance to help build a new global category from India is something few are fortunate to experience.”
Founded in 2018 by Gagan Daga, Rahul Nagar, and Madhusudan R, str8bat is a sports technology company providing real-time data analytics for athletes. Its flagship innovation, str8bat Classic, a smart bat sensor and the newly launched AI-powered str8bat Pro enable players to access real-time insights on bat speed, bat path, impact zones, and more, helping them refine their technique with precision.
str8bat has partnered with top institutions, including Cricket Australia, Rajasthan Royals, and elite academies across India. The company was the Official Skilling Partner for Rajasthan Royals during the 2025 IPL season, integrating its technology into the team’s scouting and development systems.
The brand is endorsed by legendary cricketers Kiran More and Greg Chappell, reinforcing its credibility within the global cricketing community. str8bat recently announced its official expansion into 10 countries, including India, Canada, New Zealand, the United States, Australia, South Africa, the UK, and Trinidad & Tobago, among others. Through this expansion, str8bat aims to empower young athletes worldwide.
Exfinity Venture Partners, TRTL Ventures, Sadev Ventures, Techstars, and SucSEED Indovation Fund back str8bat.
