Cookd, a Chennai-based consumer food startup, has raised ₹16 crore in a pre-Series A funding round led by Spring Marketing Capital. The round also saw participation from Eternal Capital, Sun Icon Ventures, and PeerCheque.
The fresh funds raised will be used to deepen its presence in Tamil Nadu, expand into Kerala and Andhra Pradesh. The startup also plans to accelerate its product development pipeline, which includes a growing line of preservative-free masalas, gravies, and ready-to-use kits.
Founded in 2020 by Aathitiyan V.S., Cookd began as a video-first platform and quickly expanded into consumer food. Cookd offers a range of cooking products, including biryani kits, masalas, pastes, and recipe kits, all free from preservatives and designed for taste, convenience, and control.
Cookd has a community of over 6 million followers across platforms like YouTube, Instagram, and Facebook, with its content garnering 150–170 million views monthly.
The company leverages a unique chef-influencer model to combine storytelling with commerce, enabling it to gather real-time consumer feedback and build strong brand affinity.
The brand’s products are available across D2C, offline retail, and quick commerce platforms such as Swiggy Instamart, Blinkit, and Zepto.
Cookd blends product innovation with creator-led content, using its chef-influencer model to gather real-time consumer insights and build brand trust.
