Confiance Communications, an integrated communications agency, has secured the PR mandate for TIL (Tractors India), a manufacturer of material handling and infrastructure equipment.
As part of the mandate, Confiance will spearhead TIL’s communications strategy, focusing on amplifying the company’s legacy, technological innovations, and market leadership in the infrastructure equipment sector.
The agency will develop strategic narratives highlighting TIL’s contributions to India’s infrastructure growth, emphasizing its specialized offerings for defense sectors and technological advancements in material handling solutions.
The mandate encompasses strategic media relations, corporate reputation management, executive leadership positioning, and strategic content development.
Bushra Ismail, Founder and Chief Strategist, Confiance Communications, said, “Partnering with TIL Limited marks an exciting milestone in our journey. Their remarkable legacy of delivering cutting-edge material handling solutions has been instrumental in shaping India’s infrastructure landscape since 1944. What truly sets TIL apart is their unique combination of deep engineering expertise, defence sector capabilities, and commitment to technological innovation. As their Communications partner, we look forward to amplifying TIL’s industry leadership through strategic storytelling – from their pioneering work in manufacturing specialised equipment to their crucial role in India’s most challenging infrastructure projects.”
Rishabh P Nair, Head of Brand, Content and PR, TIL Limited, said, “As we accelerate our commitment to advancing India’s infrastructure capabilities, having the right communications partner is crucial. We wanted a dynamic team that could be quick on their feet and aligned with our values of collaboration, caring, customer centricity, excellence, entrepreneurship and integrity. Confiance’s proven expertise aligns well with our goal of telling TIL Limited’s iconic story. This partnership will be instrumental in showcasing TIL’s technological innovations, our commitment to ‘Make in India’, and our continuing legacy of delivering world-class equipment that powers nation-building projects.”
