Confiance Communications, an integrated communications agency known for its expertise in brand-building across genres and scales, has secured the PR mandate for Nutrabay, a sports nutrition and wellness brand in India.
As a part of the mandate, Confiance will manage Nutrabay’s comprehensive communications plan, encompassing the development of a robust PR framework, crafting key brand messaging, fostering resilient media and stakeholder relationships, and devising a dynamic content strategy.
The agency will closely collaborate with Nutrabay’s Corporate Communications team to bolster the company’s market positioning as a leading sports nutrition and wellness brand. Through strategic communications, Confiance aims to expand Nutrabay’s reach across diverse consumer segments – from fitness enthusiasts and athletes to wellness-conscious individuals across India.
Speaking about the partnership, Bushra Ismail, Founder & Chief Strategist Confiance Communications, said, “We are excited to partner with Nutrabay, a brand that’s redefining the sports nutrition landscape in India. Confiance endeavours to spotlight their innovative approach to making premium nutrition accessible to all Indians. With their pharmaceutical-grade manufacturing standards and focus on quality, Nutrabay is well-positioned to become a category leader in India’s growing wellness market. We look forward to amplifying their success story and establishing them as a trusted voice in the sports nutrition space.”
Commenting on the partnership, Shreyans Jain, Founder, Nutrabay, said, “As we accelerate our mission to democratise access to premium sports nutrition in India, having the right communications partner is crucial. Confiance’s proven expertise in building compelling brand narratives will be instrumental in taking our story to a wider audience and establishing Nutrabay as India’s most trusted nutrition brand.”
