Confiance Communications, an integrated communications agency known for its expertise in brand-building across genres and scales, has acquired the PR mandate for Stratzy, a SEBI-registered investment advisory platform.
Confiance Communications will leverage its deep comprehension of the fintech and startup ecosystem to develop Stratzy’s communication strategy. This includes crafting a resilient PR framework, streamlining Stratzy’s brand messaging, and fostering strategic media relations.
The primary objective of this collaboration is to build a robust narrative for Stratzy in the retail investment landscape, thereby enabling time- and expertise-constrained retail investors to employ enterprise-grade tech tools for optimised returns.
Speaking on the partnership, Bushra Ismail, Founder & Chief Strategist, Confiance Communications, said, “We’re pleased to partner with Mohit and Gaurav in their journey to make retail investing more accessible and intuitive. With its proprietary technology for quant-driven investing—something traditionally used by seasoned fund managers to maximise returns—Stratzy is poised to be a game-changer for retail investors. As its communications partner, we strive to enhance the visibility of its investment solutions and bring their transformative impact to the forefront.”
Mohit Bhandari, Co-founder and CEO of Stratzy, commented, “Our collaboration with Confiance comes at a time when Stratzy is scaling rapidly. As we work to revolutionise the investment landscape in India, we believe Confiance’s experience in the startup and financial ecosystem will be instrumental in helping us amplify our brand voice and establish a stronger connection with retail investors and other business stakeholders alike.”
