Coluxe, the new-age fine jewellery brand reimagining everyday luxury with lab-grown diamonds and gemstones, has announced the successful close of its friends and family funding round.
The round saw participation from a select group of prominent investors and founders, including Startup Sherpas, Dr Ajai Chowdhry (Co-founder, HCL), Tej Kapoor (Director, ICICI Ventures), Sairee Chahal (Founding Partner, Appreciate Capital), Kunal Chowdhry (CEO, Apollo Singapore Investments), Rachin Dewan (Managing Partner, Rachin Dewan Ventures) and Kunal Milwani (Director, Synage).
The funds raised will be used to launch a full digital storefront in August 2025 and expand its product catalogue and infrastructure.
Founded in 2025 by Priyanka Gill, Coluxe is a jewellery brand in the lab-grown diamond segment. The brand uses certified lab-grown diamonds and coloured gemstones to create modular, stackable pieces.
To be launched in August, it will include over 300 SKUs spanning rings, earrings, pendants, bracelets, and signature stacking sets.
Coluxe will offer contemporary designs focusing on collections built around the classic suite of jewellery, from solitaire rings, pendants, earrings, tennis bracelets & necklaces to thematic collections around the zodiac, gifting and manifestation and signature pieces.
Priyanka Gill, Founder and CEO, Coluxe, said, “Coluxe sits at the intersection of a powerful cultural shift and a massive category opportunity. Lab-grown diamonds are unlocking access in a market where only 6% of gold jewellery buyers own a single diamond. At the same time, consumer behaviour is evolving — women are now self-purchasing and seeking everyday fine jewellery that reflects their identity, not just tradition. Coluxe is building for this new buyer — with design, ethics, and emotional relevance at the core. This isn’t just a brand; it’s a behavioural unlock in an $80B+ market.”
Himanshu Malik, General Partner at Startup Sherpas, said, “Coluxe has captured something rare — emotional clarity, behavioural depth, and sharp brand execution. Stacking, colour, design, and craftsmanship aren’t just stylistic choices here — they’re strategic levers built on the strategic impact of Lab-grown Diamonds. We’re excited to support Coluxe at this inflection point.”
