CloudTV, a Smart TV OS, has announced the appointment of Harshad Wadivkar as Business Head for Monetisation.
In his new role, Harshad will be responsible for driving key revenue strategies, creating new media partnerships and expanding CloudTV’s monetisation channels. He will be instrumental in enhancing brand visibility for advertisers by leveraging CloudTV’s platform capabilities, which currently serve 12+ million viewers across diverse and rapidly growing regional markets across India.
Harshad is a dynamic leader with a strong track record of 15+ years in digital sales, account management, and client partnerships. Over the course of his career, he has spearheaded roles at renowned organisations such as Adscholars, Xapads Media, and Mediascope, to name a few. He has successfully driven revenue growth and strategic initiatives across a diverse portfolio of brands, including DSP Mutual Fund, IDBI, ESPN, Hotstar, Mahindra Auto, Jaguar Land Rover, and Rebel Foods.
Additionally, Harshad has also been responsible for forging robust partnerships with leading media agencies such as GroupM, Madison, LS Digital, IPG, and Publicis which has resulted in a strong presence across the Indian digital advertising landscape.
Abhijeet Rajpurohit, COO and Co-founder, CloudTV, said, “We are pleased to welcome Harshad on board as our new Business Head for Monetisation. His extensive expertise in the digital advertising ecosystem will be instrumental in advancing our ongoing success. He brings a wealth of industry expertise to lead CloudTV’s monetisation roadmap and will reinforce our position in India’s fast-evolving connected TV (CTV) ecosystem. As the CTV sector continues to prosper, we aim to enhance our capabilities by bringing in seasoned professionals like Harshad to spearhead our monetisation efforts and unlock new avenues of growth and development.”
