Classic Legends, a Mahindra Group’s subsidiary announced the appointment of Sharad Agarwal as its Chief Business Officer. In his new role as CBO, he will report to Ashish Singh Joshi, CEO at Classic Legends and oversee sales, network expansion, and service, bringing a unified focus to the entire commercial framework at the firm.
Sharad, who was until recently the Brand Director at Lamborghini India has profound knowledge and expertise in scaling brands and making impactful industry contributions. Before leading Lamborghini as India’s head, Agarwal was head of sales of Audi India, where the Ingolstadt-based luxury car maker rose to become the country’s number-one brand.
Anupam Thareja, Co-founder, Classic Legend, said, “We have had an exciting year, and we are just about getting started. Sharad’s leadership and experience will be instrumental in achieving our future goals. We are challengers, constantly innovating and disrupting. This is why we believe he will be a great fit and an asset to the company.”
The Mahindra & Mahindra-backed firm, Classic Legends has built a diverse portfolio of iconic brands, including Jawa, Yezdi, and BSA, with a focus on delivering a premium motorcycling lifestyle experience. Jawa Motorcycles, the first brand reintroduced by Classic Legends in 2018, has become a well-established name, with models like the Jawa, 42, and Perak. In 2022, the launch of Yezdi Motorcycles expanded the portfolio with three distinctive models: Adventure, Roadster, and Scrambler.
