Clarity Communication, a counsel-driven public relations firm, has announced a strategic partnership with Wizikey, a global AI-powered media intelligence platform.
Through this alliance, Clarity will embed Wizikey’s proprietary tools, including the Wizikey News Score, media outreach trackers, and AI-generated reporting systems into its campaign architecture. The goal is to give every Clarity client access to live brand sentiment tracking, share-of-voice benchmarking, crisis alerts, and a holistic view of their communication performance across print, digital, and broadcast channels.
By adopting Wizikey’s unified media intelligence suite, Clarity clients will benefit from faster reporting, improved coverage analysis, and an enhanced ability to link earned media efforts directly to business outcomes such as website traffic, engagement spikes, and conversion metrics. The integration also adds a layer of agility to Clarity’s ongoing work in high-impact sectors like electric mobility, real estate, finance, healthcare, and emerging tech.
The collaboration has already been rolled out across select Clarity clients in fintech, EV mobility, healthcare, and D2C brands, with full integration set to be completed by Q3 2025.
Sowmya Iyer, Founder & CEO of Clarity Communication, said, “At Clarity, we believe PR must be measurable, transparent, and accountable — not just creative. Wizikey’s technology aligns perfectly with our philosophy of outcome-led PR. This partnership enables us to bring structured dashboards, real-time sentiment analysis, and true media ROI to our clients, from emerging startups to listed enterprises.”
Aakriti Bhargava, Co-founder Wizikey, said, “It’s a pleasure to see Indian PR firms like Clarity confidently crossing borders. Supporting Soumya has been a privilege – she’s a long-term thinker who truly understands how communications can scale across geographies. Today, we’re equipped to deliver media intelligence across geographies and sectors – no borders, no boundaries.”
