Choice Finserv, the NBFC arm of Choice International, has acquired the retail lending business of Paisabuddy Finance and Sureworth Financial Services. This strategic move significantly expands Choice Finserv’s presence in the retail loan segments as well its assets under management (AUM). These acquisitions will be done under a slump sale transaction which will be subject to requisite approvals.
The acquisition encompasses the retail loan portfolios, team size, operations, and infrastructure of both the Jaipur-headquartered companies.
Paisabuddy Finance, an established MSME lender across Rajasthan, Gujarat and Madhya Pradesh (MP), will bring in a portfolio of ₹278.54 crore AUM, while Sureworth Financial Services, which specializes in MSME loans and Affordable Housing Loans, adds ₹65.38 crore AUM to Choice Finserv, taking the total AUM to ₹801.6 crore, including off-book AUM.
The acquisition also aligns with Choice Finserv’s commitment to sustainable finance, as the company plans to expand its green finance initiatives, including funding for rooftop solar projects and electric vehicles.
The integration will expand Choice Finserv’s branch network from 71 to 168 locations across Rajasthan, Gujarat, and Madhya Pradesh, Maharashtra, Uttar Pradesh and Delhi NCR, while growing its workforce from 536 to 1,180 employees. This will strengthen the company’s ability to cater to the underserved markets with focused MSME lending and retail loan products.
“We are delighted to acquire the retail lending business of Paisabuddy Finance and Sureworth Financial Services into the Choice family. These additions represent a pivotal moment in our journey to deepen financial inclusion and provide comprehensive solutions to MSMEs and retail customers. In one fell swoop, we will be enhancing our AUM by 75% and by integrating their operations with ours, we are expanding our geographical presence and solidifying our focus on bridging the credit gap for underserved communities,” said Arun Poddar, Group CEO, Choice International Limited.
“We are excited to join hands with these two organizations. The integration of their retail lending business with our existing platform will not only expand our market reach but also streamline our operations, driving greater efficiency and improved service delivery,” added Vijendra Shekhawat, CEO of Choice Finserv.
