Cheil X, part of the Cheil SWA Group, has announced the appointment of Ankit Singh as National Strategy Director. He will report to Jitender Dabas, CEO, Cheil X, with a mandate to lead the agency’s strategic vision across all Cheil X companies in India.
Ankit is a seasoned strategist with a proven track record of building high‑performance teams, scaling businesses, and shaping iconic brands across South Asia.
He joins from Hilton, where he served as Director – Brand Marketing, South Asia, strengthening its positioning across the region. He previously led the strategy function at Leo Burnett, North, where he played a pivotal role in transforming the Delhi office into a strategic and creative powerhouse. He also led strategy for BBH Delhi, where he was instrumental in the agency’s successful expansion into a new region.
Over the years, he has spearheaded brand strategy for PepsiCo, Coca‑Cola, Reckitt, Unilever, Niva Bupa, Blackberrys, Apple, Uber, and Tinder. His expertise in brand strategy, cultural intelligence, and technology-driven approach makes him instrumental to Cheil X’s integrated solutions framework.
Jitender Dabas, CEO, Cheil X, said, “I’ve always believed that a strong strategic core doesn’t just solve business problems for brands – it shapes the agency’s ability to stay ahead of change. Ankit brings his expertise of partnering with big global and Indian brands and an astute understanding of what marketing and brands need today. We are building a winning team — and Ankit will be a key player in that formation.”
Ankit Singh, National Strategy Director, Cheil X, said, “Data and technology are reshaping how brands connect with people, and Cheil has long been at the forefront of this shift — creating connected experiences across the consumer journey. I’ve always been drawn to building new things, so when Jeetu shared his bold vision for Cheil X, it felt like the perfect moment and the right place to build a future‑ready agency that delivers impact at scale.”
