ON PURPOSE, a creative consultancy has been appointed as the agency on record for Central Square Foundation (CSF), a non-profit organisation working to ensure quality school education for all children.
Following a competitive multi-agency pitch, ON PURPOSE will drive CSF’s strategic communications to amplify its initiatives and impact.
ON PURPOSE will support CSF with strategic outreach and building salience urgency around FLN (foundational literacy and numeracy) and school governance reforms.
Girish Balachandran, Founder & CEO at ON PURPOSE, said, “This marks our second collaboration with CSF, reaffirming our shared commitment to shaping conversations and driving systemic change in India’s education sector. We’re thrilled to partner with them again, an inspiring, mission-driven organization leading the charge to ensure every child has the opportunity to thrive.”
Romonika D Sharan, Director, Policy & Communications, Central Square Foundation, said, “Finding a partner who understands the urgency of systemic reform and the transformative power of early learning was essential. ON PURPOSE brings the right expertise, experience, and a deep understanding of our mission and landscape, making them the ideal collaborator to drive these critical conversations. We look forward to co-creating strategies that deliver lasting impact and improve learning outcomes for every child in India.”
