CEF Group, a renewable energy and sustainable solution provider, has announced its expansion into the e-cycle market, aiming to redefine urban mobility with eco-friendly alternatives and has chosen Harbhajan Singh as its brand ambassador.
His role as a brand ambassador will amplify the company’s efforts to inspire individuals across urban and rural markets to embrace eco-friendly transportation.
The company has launched a range of high-performance yet affordable e-cycles priced between ₹20,000 and ₹30,000, designed to bridge the gap in the market between low-cost cycles and premium e-bikes.
With this initiative, CEF Group seeks to provide a sustainable, cost-effective mode of transport tailored for everyday commuters, students, and blue-collar workers.
By offering an efficient zero-emission alternative to conventional fuel-powered vehicles, the e-cycle range is set to play a pivotal role in reducing carbon footprints and supporting greener cities.
Commenting on this milestone, Maninder Singh Nayyar, Founder & CEO of CEF Group, said, “At CEF Group, our commitment to sustainability drives every decision we make, and entering the e-cycle market is a natural extension of this mission. By offering affordable, high-quality e-cycles, we aim to make eco-friendly mobility accessible to a wider audience. With Harbhajan Singh as our brand ambassador, we are confident that his influence and passion for innovation will inspire people across the country to embrace a greener, healthier way of commuting.”
Harbhajan Singh, who has been named the brand ambassador for CEF Group’s e-cycle range, said, “I am excited to be part of CEF Group’s mission to make sustainable mobility accessible to everyone. The e-cycle range is an excellent step towards reducing environmental impact while encouraging active and healthy lifestyles. It’s an honor to represent a brand that prioritizes innovation and sustainability in such a meaningful way.”
With this launch, CEF Group also has ambitious plans to further its reach in the electric mobility sector. The company is preparing to introduce five new e-cycle models catering to diverse consumer needs and has outlined plans to venture into electric two-wheelers, three-wheelers, and four-wheelers.
Expanding its footprint across 20 states in India through a combination of online platforms and local dealerships, the company is poised to make a significant impact in the evolving mobility landscape.
CEF Group’s e-cycle initiative is a reflection of its broader mission to deliver clean, green, and sustainable solutions. With a vast portfolio encompassing renewable energy, organic manure, retail, Ayurveda, and waste processing, the company continues to lead the charge in building a more sustainable future.
