Rupesh Jain, who founded Candere, an online fine jewelry platform acqired by Kalyan Jewellers, has launched Lucira, a lab-grown diamond jewelry brand.
Positioning itself as the unrivalled “Rings King,” Lucira focuses exclusively on celebrating proposals, weddings, anniversaries, and personal achievements with intentional design and ethical brilliance.
Lucira is born out of a simple but powerful idea: that luxury can be meaningful, personal, and responsible. Inspired by the Latin word Lucent, meaning “to shine,” the brand represents purity, brilliance, and a commitment to illuminating life’s most cherished moments with jewelry that reflects values as much as beauty.
Lucira combines AI-led personalization, certified lab-grown diamonds, and a seamless digital-first experience to build trust and intimacy in an industry that has traditionally relied on opaqueness and excess.
These diamonds are physically, visually, and chemically identical to mined diamonds, offering the same brilliance and longevity—but at a significantly lower financial cost. Certified by IGI, GIA, SGL, and Hallmark, Lucira diamonds offer complete transparency and assurance of quality.
Currently available online with nationwide delivery, Lucira will soon debut its flagship experience stores in key metros, followed by an ambitious retail expansion across India and global markets. With a phased omnichannel growth strategy, the brand is poised to become India’s first global lab-grown diamond luxury house.
The brand has introduced five exclusive signature cuts, each designed to maximize light, emotion, and brilliance. These aren’t just rings, they’re declarations of love, symbols of milestones, and heirlooms reimagined for a new generation.
Rupesh Jain, Founder of Lucira said, “Our vision is to create a premium, design-led fine jewelry destination that begins online and extends into beautifully curated physical spaces. With AI-powered customization, virtual try-ons, and seamless e-commerce, we’re meeting customers where they are digitally native, value-conscious, and experience-driven. Our upcoming flagship stores will bring this vision to life, blending the ease of technology with the emotion of touch. As we expand across India and into global markets, our goal is simple: to make Lucira synonymous with modern luxury that’s personal, purposeful, and proudly Indian.”
Jain added, “Lucira is about elevating meaningful moments with timeless design and ethical brilliance. We’re not just shaping rings, we’re shaping what they represent in today’s world.”
