Burson, a global public relations and communications firm announced that Taj Reid will join the agency as Global Chief Creative Officer, effective January 8th, 2025.
Simon Shaw, who had previously served as Burson’s Global Chief Creative Officer, will leave the agency at the end of the year.
Reid spent the last five years with Edelman, most recently as Global Chief Experience Officer and U.S. Chief Creative Officer. Before that, he spent two years as Principal Creative Director at Microsoft, leading a cross-discipline team of designers, developers and content strategists crafting digital products and community experiences for Mixed Reality. Earlier in his career, he served as Vice President, Creative Director at Edelman.
“In a fragmented media landscape, with consumers of information facing an unprecedented volume of noise and clutter, brands and organizations need to reach their most important audiences not only via the right platform at the right time but also through a range of messages and experiences that earn their attention and inspire action. Taj is an exceptional talent who understands how to reach and motivate audiences at the intersection of creative, design and technology to drive preference and build reputations for clients across industries,” said Corey duBrowa, Global CEO, Burson.
“I’d like to thank Simon for his leadership during this past year with Burson and for the contributions he made to Hill & Knowlton over his 10 years with the firm. I wish him the very best in his future endeavors,” duBrowa added.
“Burson has an ambitious vision that blends the promise of technology with the unique inspiration and insight of human creativity. By crafting engaging experiences powered by creative, design and technology, we can build future-ready brands that resonate and connect meaningfully with people. I’m thrilled to join Burson and help its clients create this kind of impact,” said Reid.
