Bureau, an identity and risk decisioning platform, announced the appointment of Vanita Pandey as its Chief Marketing Officer (CMO).
In her new role, Vanita will be responsible for leading Bureau’s innovation-led marketing initiatives. Her focus will span developing AI-driven GTM strategies, executing robust demand generation engines, and further solidifying Bureau’s position as the trusted digital partner for businesses navigating the complexities of online identity and risk.
Vanita brings over 15 years of extensive experience at the intersection of digital identity, fraud prevention, and financial services. Her impressive track record includes senior marketing roles at prominent US-based companies such as Arkose Labs, Simility (acquired by PayPal), ThreatMetrix (acquired by LexisNexis), Visa, and Capital One. Most recently, she held a key marketing leadership position at LATAM-based CAF.
At Bureau, Vanita’s role will be crucial in realizing the company’s mission to establish itself as the foundational trust infrastructure for the digital economy. She will work closely with the product and sales teams to refine Bureau’s product positioning and develop a strong thought leadership platform.
Ranjan R Reddy, Founder & CEO of Bureau, said, “In a market where trust drives growth, clarity and narrative are strategic advantages. Vanita knows how to turn complex risk and identity challenges into stories that win customers and shape industries. Her leadership will be key as we scale globally and become the first call for companies serious about fighting fraud and managing risk. Her proven ability to build global demand engines from the ground up will be instrumental in the realization of Bureau’s vision.”
Vanita Pandey said, “What excites me is Bureau’s mission-critical approach to scale—driven by the aim to future-proof the digital economy. I look forward to scaling a global brand that doesn’t just react to market shifts but operates ahead of them, shaping how businesses worldwide think about identity, risk, and trust.”
Recently, Bureau raised $30 million in its Series-B funding round, led by Sorenson Capital and PayPal Ventures, and the recent addition of Venkat Srinivasan as Chief Analytics and Risk Officer.
