Bunge India, a player in the edible oil market, announced the expansion of its home-grown Refined Sunflower Oil brand, Fiona, in the state of Telangana on Saturday.
Fiona Refined Sunflower Oil contains essential Vitamins A, D, and E, crucial for maintaining overall well-being. However, many are unaware that a significant amount of these vitamins get destroyed during the process of cooking and never reach the food, the company said in a press release.
Recognizing this, Bunge India launched Fiona Refined Sunflower Oil with the new VitoProtect formula, making it the better choice for cooking. This unique concept allows up to a remarkable 50% higher transfer of vitamins from the oil to your food, compared to ordinary sunflower oils in the market. This year, the brand has extended its reach by launching this nutrient-focused cooking oil in the Telangana market.
Expressing his excitement about bringing FIONA Refined Sunflower Oil to Telangana, Vinay Shrivastava- Vice President & Business Head, B2C, Bunge India, stated, “At Bunge India, our dedication to delivering superior products with a focus on excellence and safety is demonstrated by the launch of Fiona Refined Sunflower Oil, the better choice for cooking. Our decision to expand into Telangana comes on the back of several key reasons including the fact that it is one of the largest markets for Sunflower Oil and has been witnessing steady increase in its consumer demands. We are excited to bring the remarkable benefits of Fiona Refined Sunflower Oil to Telangana and are optimistic it will be embraced in this growing market.”
Speaking about the launch, renowned Telugu Actress Lavanya Tripathi said, “I’m thrilled to be a part of Fiona Refined Sunflower Oil’s launch. For me, cooking is all about healthy and delicious food for my family, and Fiona’s VitoProtect formula makes it a better choice for me. I am confident that Fiona will become the star ingredient in every household of Telangana.”
