Bundle O Joy, a Bangalore-based online shopping platform for children, has raised ₹7 crore in seed funding from Sauce.vc venture capital fund, a New Delhi-based investment firm.
Bundle O Joy aims to create modern baby gear solutions and plans to use this capital and its expertise in the children’s space to build products that set a new standard of design, safety and quality.
“The Indian baby gear market either has mass products or very high-priced international products, there is a clear gap for high-quality premium products in this space,” said Akriti Gupta, Founder and CEO.
Earlier, Bundle O Joy has raised ₹4 crores in a pre-seed funding round led by CIIE.CO, with participation from Dexter Angels, Kunal Shah (Cred), Sujeet Kumar (Udaan), Revant Bhate (Mosaic Wellness), Shivani Poddar (Fab Alley), Anil Goteti (Protonn) among others.
Founded in February 2022 by Akriti Gupta, Bundle O Joy identified the massive need for a personalised store that understands a parent’s changing needs and keeps evolving as the child grows. They offer a wide range of products including apparels, footwear, toys, books, and accessories under the brand name, Jollee.