Broadway, a commerce platform, has secured a strategic investment from Gruhas, the renowned investment firm led by Nikhil Kamath and Abhijeet Pai.
The funds raised will be used to expand its retail landscape. Over the next few months, Broadway is expected to launch in Bandra (Mumbai), Gurgaon and Pune, along with a personalized, digital shopping experience.
Vivek Biyani, Founder, Broadway, said, “Our collaboration with Gruhas represents a pivotal moment for D2C brands in India. Broadway’s unique ecosystem, which mirrors the online space for digital natives, will now be complemented by Gruhas’s expertise in the D2C ecosystem. This partnership will not only provide emerging brands with strategic growth opportunities but also create a more seamless transition between the online and offline retail experience. With this support, we aim to nurture innovative brands and scale their presence in a rapidly evolving consumer landscape.”
Nikhil Kamath, investor and entrepreneur, said, “Retail is evolving beyond just transactions—it’s about experience, engagement, and community. The brands that win will be the ones that seamlessly blend digital and physical, offering more than just a product. Broadway is pushing the boundaries of what modern retail can be, and we see this shift as inevitable. The next phase of commerce isn’t just about selling—it’s about storytelling, interaction, and building real-world touchpoints for digital-first brands.”
Founded in 2023 by Vivek Biyani, Broadway is an experiential commerce platform that blends brands with content, creators and commerce to redefine modern retail.
Broadway is backed by industry leaders including, Rana Daggubati, Apurva Salarpuria, and Anarock, led by Anuj Puri.
After its first store in Delhi, the second Broadway was launched in the Banjara Hills neighbourhood of Hyderabad on 9th March 2025. Spread over 35,000 square feet, the store houses over 200 digital native brands – from category leaders like CosRX, Minimalist, Tirtir, in beauty, The Good Bug and Cosmix in wellness, Rareism, Kingdom of White and Dash & Dot in fashion, Cai Store, Anaar and Comet in footwear, Mokobara and Nasher Miles in travel and a whole host of celebrity-founded brands like Arks, Rwdy, Chapter 2, Secret Alchemist, SuperYou and others.
Broadway offers interactive spaces like salons, event stages, a Longevity Clinic, Nail bar, a Pet spa, a Sneaker studio and food and beverage zones, creating a dynamic and engaging retail experience.
